A build engineered to load, not to look busyPages are built on Astro and served from Cloudflare’s edge as static files, with no page-builder runtime and no plugin stack. We guarantee a Google PageSpeed score of 90 or better on mobile and desktop, and often hit a perfect 100. Almost all of your traffic is a phone held in bed at ten at night, and every extra second there costs you somebody who was already most of the way to booking.
Your prices refreshed on the site every weekSeries pricing moves, membership dues move, a seasonal offer starts and ends, a retail line changes. Every week we update the figures on your site from the numbers you send, so a client never arrives quoting a price you stopped charging in the spring and your front desk never opens a visit with an apology.
Two research-based articles every week, 2,500 to 3,200 words eachGenuinely researched pieces, not 600 words of filler with your city name dropped in twice. Written around the treatments on your own menu: what a course of laser actually involves and how the sessions are spaced, what to avoid the week before a peel, how long results from a particular protocol tend to hold, what a first injectables consult covers. That length is what it takes to answer those questions properly, which is why those pages rank and get quoted by AI assistants while short posts do not.
A membership and package value calculatorThe sum a client is quietly doing in their head before they commit: am I better off paying per visit, buying the course of six, or joining the membership. We build that comparison into your site and set it to your own dues, your own series pricing and your own menu, so it gives an honest answer. It converts the people who were going to work it out anyway, and it removes the longest conversation your front desk has.
A free domain, or we point the one you haveOne domain is included at no cost. If you already own the one your clients know, we point it at the new site and nothing changes for them, for your gift cards, or for your Google listing.
Managed hosting with nothing itemised laterCloudflare edge hosting, the certificate and the CDN sit inside the monthly figure. There is no hosting invoice, no SSL renewal and no surprise line six months in.
Enquiries delivered into the system you runForm submissions from your own site push into whatever you already use, by direct API, Zapier or Make. Our own CRM is included with your own login if you would rather keep everything in one place, so nothing sits unread in a website inbox.
Five revisions every month, at no extra costFive change requests a month are included on every plan at no extra cost, as part of what you already pay rather than an allowance to ration. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing. One revision is not one line: adding two new treatment pages with the full copy and photography for both is a single revision. Every one is completed within 2 to 5 working days however large it is.
Fully managed, so you never log in to fix anythingCrashes, malware, patches, uptime and backups are ours. If something breaks on a Saturday while every room is full, it is our problem rather than a job for whoever is nearest the desk.